So, two more devices (the hub/cable and flirc) required to talk to something that's probably a fairly common A/V device that will cost more than the actual remote? I can't see that being a long-term solution, then, especially when it's asking a low-power/limited cpu device to do more work on top of that.
And if there's no way to use the Roku, then that's pretty much one of my main two use cases dead in the water.
I'll have to hope that there's a hub add-on or hub version of this remote in a future iteration, then, as it unfortunately looks like it's no good for my use cases. Shame, because it's a really nice bit of hardware :(
Thanks for the info, though - at least I know it's not just me being an idiot :p